10-Step Guide to Starting Your SEO Reseller Business

10-Step Guide to Starting Your SEO Reseller Business

Starting an SEO reseller business may seem intimidating at first, but with the right steps, knowledge, and resources, it can be a profitable venture. The demand for SEO services is growing, and many businesses are looking for reliable and effective SEO providers. As an SEO retailer, you can tap into this demand, offer high-quality services, and earn profits without having to do the SEO work yourself. This article will provide a 10-step guide to help you start your SEO retailer business successfully.

Step 1: Understand SEO

The first step to starting an SEO reseller business is to understand what SEO is and how it works. SEO involves optimizing websites to improve their visibility and ranking on search engines like Google. Learn about different SEO strategies, techniques, and tools that you can use to offer effective SEO services to your clients. You can start by taking online courses, attending workshops, and reading authoritative SEO blogs and books.

Step 2: Define Your Services

Define the SEO services you want to offer and how you will deliver them. Some SEO services you can offer include on-page and off-page SEO, website audits, keyword research, link building, and content creation. Define your pricing structure, packages, and delivery schedule to ensure that your clients get the services they need.

Step 3: Find Reliable SEO Providers

As an SEO reseller, you don’t have to do the SEO work yourself. Instead, you can outsource the work to reliable and skilled SEO providers. Research and identify SEO providers that have a good reputation, and provide high-quality SEO services. You can also check online reviews, testimonials, and case studies of the providers to gauge their capabilities.

Step 4: Choose the Right Reseller Program

Several SEO retailer programs are available, and each has its unique characteristics, advantages, and disadvantages. Choose a reseller program that aligns with your business goals, budget, and level of expertise. Some reseller programs offer white-label services, while others offer co-branded or open APIs. Ensure that the provider’s reseller program offers the services you want to resell.

Step 5: Set Up Your Website

Create a professional and user-friendly website that showcases your SEO services, packages, pricing, and unique value propositions. Your website should be easy to navigate, load fast, and have the necessary information that potential clients need to make informed decisions. Use SEO techniques like keyword optimization, meta description, and alt tags to improve your website’s visibility and ranking.

Step 6: Create Marketing Materials

Create and distribute marketing materials like brochures, flyers, infographics, and social media posts that promote your SEO reseller services. Use different marketing channels like email marketing, online ads, and social media to reach your target audience. Ensure that your marketing materials have a clear call to action and provide relevant and valuable information.

Step 7: Build and Nurture Your Network

Networking is essential when starting an SEO retailer business. Attend networking events, conferences, and webinars in your niche to meet other SEO professionals, potential partners, and clients. Join online communities and forums, share useful information, and engage with other professionals. Build a relationship with your clients, listen to their needs, and provide exceptional customer support.

Step 8: Monitor Performance and Results

Keep track of your SEO retailer program’s performance, including your clients’ feedback, ROI, and customer satisfaction rates. Monitor your SEO provider’s performance, including their quality of work, delivery timelines, and pricing. Use analytics tools to measure your website’s performance, including traffic, leads, and conversion rates.

Step 9: Keep Learning and Innovating

SEO is an ever-evolving industry, and businesses are continually looking for new and better ways to improve their online visibility and ranking. Keep learning and innovating by attending seminars, webinars, and workshops, and reading authoritative SEO blogs and books. Keep your clients informed of the latest SEO trends and strategies, and update your services accordingly.

Step 10: Scale Your Business

Once your SEO reseller business starts to grow, scale up your business by expanding your services, reaching new markets, and hiring additional staff. Refine your reseller program by adding new services, improving your pricing structure, and increasing your ROI. Keep building relationships with your clients, and always provide high-quality and reliable SEO retailer services.


Starting an SEO reseller business involves careful planning, research, and execution. Follow the above ten steps to start and grow your SEO retailer business successfully. Remember to keep learning, adapting to changes, and providing value to your clients. With hard work, dedication, and the right resources, you can make your SEO dealer business a profitable and successful venture.