Visual search is a technology that is continually improving and expanding across various platforms.
Advanced, visual search technology being incorporated into branded apps and websites is changing the search marketing landscape altogether. Improved visual search functionality such as Pinterest, Bing, and Google, are very popular these days. This helps people to search based on part of an image, search with their cameras, and search via augmented reality applications.
Impact of visual search on SEO
Enhanced user experience– With the help of Visual search one can discover products that they may not have found through traditional text-based search. This simplifies the entire search process, making it more intuitive and engaging.
Reach more potential customers– According to a recent study 62% of millennial and Gen Z shoppers prefer visual search technologies such as Google lens when it comes to shopping online. Apart from Gen-Z, many other potential customers inadvertently discover brands through visual search.
Increase Sales and conversions– The visual search function helps shoppers to connect directly to relevant product pages. So this means the brand receives more conversion through visual search. The conversion rate optimization technique involves similar product recommendations on product landing pages. This helps your traffic to browse through relevant products that increase the number of sales.
How to optimise visual search in SEO?
Implementing Alt tags and file names for images– While uploading your images to the web, always include alternative text. An alt tag is the information about your photo, and every image must have one. This will ensure that a visually impaired person can understand your image. Make sure you keep the description short and accurate. Also, every image should have a specific file name instead of a generic name.
High quality and visually appealing images– If you want to attract leads through visual search, you need to invest in high-quality and impressive photos. Never use blurry or low-resolution pictures on your site, as they aren’t appealing to your audience.
Site speed and mobile responsive– People these days prefer to access the internet from their smartphones which is why it’s important to ensure that your website is optimized for mobile devices. This means responsive design should be there. If your website does not adjust to fit the screen size of the device being used the visual search will be impressive.
Leveraging social media platforms– With social media platforms such as Instagram and Pinterest, visual search has become quite a glamorous way to showcase your products or services. You will have to use relevant hashtags and tagging to increase the visibility of your images and drive traffic back to your website.
Visually appealing landing pages– Visual search is all about great visuals which means your website landing pages should be appealing enough. Keep things simple yet eye-catching and make sure the site is free from annoying ads and pop-ups.
Why Do You Need a Digital Marketing Agency for Optimising Visual Search?
If you need assistance doing this important task, then you must hire a professional Digital Marketing Agency. Only an expert SEO team will be able to optimise your website for visual search and create a better strategy for more conversions.
To get a quote today, you may get in touch with Ralecon. It is a popular marketing firm and the best SEO agency in Bangalore.